When it comes to shampoo, smoothness is a top priority for consumers. A shampoo that leaves hair feeling silky, manageable, and soft is often the go-to choice in daily haircare routines. Behind this desirable effect lies complex science—one of the most impactful innovations being the use of small particle size emulsions. These microscopic emulsions are transforming shampoo formulations by enhancing smoothness, improving ingredient delivery, and creating a luxurious sensory experience.

In today’s competitive personal care market, consumers expect more from their daily shampoo than just cleansing power. From silky softness and hydration to luxurious lather and a non-greasy finish, every aspect of a shampoo’s performance is under scrutiny.

In the ever-evolving personal care industry, innovation often begins at the microscopic level. One of the most significant advancements in recent shampoo formulation is the use of small particle size emulsions, particularly those with particle sizes around 100 nanometers (nm). These ultra-fine emulsions are transforming how shampoos function—offering enhanced stability, better delivery of active ingredients, and improved sensory appeal.

From June 3rd to 4th, 2025, the NYSCC Suppliers' Day 2025, a cornerstone event in the global beauty industry calendar, drew to a successful close at the iconic Javits Convention Center in New York. With an influx of over [X] industry professionals, researchers, and enthusiasts from across the globe,

Hony proudly announces its highly successful participation at the Egypt Beauty Expo 2025, the largest cosmetics exhibition in Egypt and Africa. Showcasing at Booth 05-3, Hony unveiled its groundbreaking Hony WZ-1H, a revolutionary skincare product featuring a unique micro-bubble appearance for a magical experience. We also highlighted our core expertise: a comprehensive range of premium cosmetic raw materials, crucial for industry innovation. The expo fostered vital global partnerships, reinforcing Hony's commitment to advancing beauty technology and expanding its influence across the African and Middle Eastern markets.