Hony Leads Beauty & Personal Care Trends at Malaysia Seminar

  On October 28, 2025, the "LUXE BEHIND THE LAB" beauty and personal care seminar, jointly organized by Hony and renowned companies including Jebsen & Jessen at Universiti Putra Malaysia, successfully concluded. This technical feast focused on formulation innovations in color cosmetics, skincare, and hair care, combining theoretical insights with hands-on workshops to deeply explore Hony's groundbreaking achievements in high-end skincare and hair care product development.

  The seminar centered on a "Hands-on Formulation Workshop," focusing on practical formulation exercises across three key categories: color cosmetics, skincare, and hair care. Hony LWZ series of crystal-clear oil bead essences emerged as a highlight, leveraging its "microencapsulated oil bead sustained-release technology" – a technique that encapsulates highly active ingredients within visible oil beads, enabling targeted efficacy delivery and an enhanced skin feel. Among these, Hony LWZ-S (skincare-specific) releases nutrients upon contact with the skin, eliminating stickiness, while Hony LWZ-H (haircare-specific) targets cuticle repair and reduces frizz. Through comprehensive hands-on sessions, participants gained firsthand experience of its multidimensional advantages in efficacy, sensory appeal, and stability.

The seminar brought together premium resources from across the beauty and personal care industry chain, including HONY, Jebsen & Jessen, IKA, and BRAMS. As a core presenter, Hony not only demonstrated its strong technical expertise in advanced formulation technologies for skincare and hair care, but also fostered open technical exchanges that propelled formulation innovation and industrial upgrading in Malaysia and across Southeast Asia.

Although the seminar has concluded, Hony's exploration in the beauty and personal care field never stops. We will continue to transform formulation technologies into market-ready products, delivering new beauty and personal care experiences that combine "scientific rigor" with "luxurious sensoriality" to global consumers.