Hong New Materials has developed into a technology-based enterprise integrating R&D, sales, production and technical support. It has long been focusing on raw material supply and product application technical services for personal care (washing, skin care, home care).  

     The company has always adhered to the company's development concept of "leading from innovation", and has always been committed to creating an industry-leading competitive advantage in technology.

     The company owns Hong (Guangdong) New Materials Co., Ltd., Guangdong Wanxiang Baocheng Industry Co., Ltd., Jisimei Chuang (Guangzhou) Technology Co., Ltd., Shanghai Jiuti Biotechnology Co., Ltd., and 5 companies. The marketing center and application R&D and promotion laboratory are established in Guangzhou and Shanghai respectively. The production base Wanxiang Baocheng is established in Zhaoqing, covering an area of 20,000 square meters.